This is Tau Tau: the design practice of me, Taulant Sulko. I love designing all kinds of things, from UI to visual identities, and even the occasional physical object & packaging. Many of my projects are shared here, in more or less chronological order. I'm always interested in tackling new design challenges, so please feel free to reach out if you'd like to talk.

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Tau Tau
2013

Hyrdopothecary

Hydropothecary Logo

Due to legislative changes, the Canadian medical cannabis market has been opened up in recent years. Hydropothecary was a new voice in this brand new market, and needed an identity that would help it connect with a refined, affluent audience. This meant shifting away from the tropes typically associated with cannabis culture. No tie dye, no big obvious graphics of cannabis leaves, no 420 references and colors.

Hydropothecary Logo

The flower

The graphic was inspired by the flower of a cannabis plant, instead of the more recognizable leaf. It’s worth noting that the flower is actually the most potent part of the plant, with the highest concentration of THC. This flower was used as the connector between the two stems of an H, making it easier to reference the brand name just by looking at the icon.

Hydropothecary Logo

Applications

The application had to feel simple but luxurious. The icon can be used with or without the wordmark to create a striking brand presence on various applications.

Recognition & Credits

Agency: Jackpine