CCME, Canadian Conference for Medical Education is the largest gathering of medical educators in Canada. The event is organized in partnership with 5 Canada’s leading health organizations:
The Association of Faculties of Medicine of Canada (AFMC), the Canadian Association for Medical Education (CAME), The College of Family Physicians of Canada (CFPC), the Medical Council of Canada (MCC), and The Royal College of Physicians and Surgeons of Canada (RCPSC).
My main role in this project was a mix of Brand Design and Graphic Design. I was present on all brand presentations with the client & also assisted in the communication efforts such as creating decks or email exchange with stakeholders.
The final mark of this project was inspired by Labrador tea flower. When Jacques Cartier arrived in Canada in 1535 he learned of the healing properties of Labrador tea flower by the natives. This would mark one of the earliest medical exchanges in Canada.
Each petal in the icon represents one of the partners in the CCME.
To arrive to the final mark there was an extensive exploration on the flower icon visual, as well as many other completely different approaches. One of my other favourite concepts was line map of all Medical Universities in Canada.
Creative Director: Liam Mooney
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