Product Design Consulting
Freelances on a contract by contract basis with various businesses and agencies in Toronto, including education, healthcare and fintech startups. Responsible for delivering branding projects, marketing visuals, email development, UI design concepts, and web design and development. Uses Figma extensively for interface design.
Tim Hortons - Rewards App Re-Launch - I was the main UI & Visual Designer for the launch campaign. I worked collaboratively with the Account Manager, Product Owner, and Copywriter to deliver UI design & branded illustration assets for the launch of the new Rewards app. The app currently has more than 1 M downloads on iOS & Android.
Auctollo - SEO Reporting App - I was responsible for designing the UI component library & Dashboard screens. Created clickable prototypes for Desktop & Mobile to illustrate the functionality. I worked on the data visualization part, where I designed the chart components that displayed the SEO data. Carefully crafted empty and error states. Worked directly with the Product Manager to deliver the project.
Audiogram - Web Application - For this project my role was a mix of UX, UI and Brand design. I provided the team with a design style-guide and screens. I participated in daily stand-ups to move the project forward. I worked closely with the founder and 2 engineers to help bring the project to life.
Coffee Booster - Health supplements for coffee - Designed and maintained the brand. Crafted their web presence and a Shopify e-commerce store. Created content for social to grow the following. During my involvement the company grew from an Ottawa company to having products all over North America in Canada & US.
Wealthsimple - Simple Investment platform - Web Design & Development Designed and developed a website for a marketing campaign highlighting 5 Rules of Investing. The website was designed to feel like a slideshow.
Nurtured Babe - App for nutrition tracking during pregnancy - iOS design - Worked with Toronto-based Digital Natives to design the UI of a food tracking app targeted at pregnant women interested in better nutrition for their unborn child. Researched existing trackers, identified common design language and created an easy-to-use UI that focuses on macro nutrients important at any given month during pregnancy. The app is still in development and is planned to launch soon in the App Store.
Charlie - Music companion - Android Design & Ideation - Designed a better experience for music discovery and music recognition. Created the UX, UI and the brand. App is currently published in the Play Store and available for download. This is a self-started project I worked directly with a developer to make it happen.
Created visuals and implemented brands across web, social media, and print for various clients. Responsibilities included web design, UI design, front end coding, print design, and occasional hardware design projects.
Co-founded and established the company’s design direction. Helped increase the revenue from the first to second year of business. Lead 15+ branding projects, 30+ web-design and UX/UI projects , and various other graphic design projects for brands like Alterna Savings, Parks Canada, National Art Centre, Coldwell Banker, Canadian Conference on Medical Education, and Claridge Homes. Managed other designers and worked directly with copywriters, web programmers and account managers. Designed and created various brands for local and global clients, nonprofits, small businesses and major corporations.
Responsible for the creation of graphics within the print shop, including logos, flyers, posters, and outdoor signage. Also worked on internal web design projects. Managed projects from client consulting to print.
Adobe Creative Suite
Photoshop CS2-CC, Illustrator CS2-CC, InDesign CS2-CC, Dreamweaver CS2-CC, Flash CS5 - CC, After Effects CS5 - CC, Adobe XD
Figma, Sketch, Blender, Fusion 360 Autodesk, Github, Sourcetree, Atom, Visual Studio Code
Toronto Life - The worst inventions from the Stupid Shit No One Needs Hackathon at Ryerson University - June 2, 2016
Creative Bloq - Create your own designer biography with this hilarious tool February 05, 2016
Design Taxi - Write-up about a self-started project: “A Tongue-In-Cheek Website That Auto-Generates Twitter Biographies For Designers,” - February 02, 2016
Herdmag Issue 5 - Blurring Lines, Artist Profile October, 2013,
Metro Ottawa - Second Ottawa Nuit Blanche to feature 99 electronic red balloons, Twitter interaction September 20, 2013
Behance Network - Portfolio Review Organiser Organised the first ever Behance Portfolio Review in Ottawa.
International, decentralized school for art, design and computation
George Brown College
Ontario College Advanced Diploma in Graphic Design
Graduated with honours.
University of Arts
Major in Painting & Multimedia
Design & Prepress Course